
Newton Blog
Stay updated with User Acquistion, App Growth Strategies and Industry News


TAM, SAM, SOM Simplified: Unlocking the Perfect Market Size for Your App
December 10, 2024

Crafting a Successful iOS App Marketing Campaign for Diwali
September 19, 2024

Mastering Apple Search Ads: Top 5 Optimization Strategies
August 6, 2024

How to reduce your Apple Search Ads CAC?
March 20, 2024

Growing App Store branding with Apple Search Ads category campaigns
February 21, 2024

How do you grow your brand with the Apple Search Ads discovery campaign?
February 20, 2024

Apple Search Ads: A Basic Overview
February 13, 2024

How to prepare for Valentine’s Day app marketing?
February 7, 2024

How to get ready for your Lunar New Year app marketing?
February 5, 2024

The 4 iOS Finance App User Behaviors to Watch Out for in 2024
January 22, 2024

How to scale an iOS app in emerging Apple Search Ads countries?
January 19, 2024

5 pro tips to maximize your Apple Search Ads measurement metrics
January 18, 2024

5 Tips to Reduce Churn in iOS Apps
January 17, 2024

What is Apple Search Ads Search Results Page and how to use it?
January 16, 2024

App Store Share of Voice (SOV) - 5 best practices to scale
January 10, 2024

SKAdNetwork Explained: Navigating iOS user acquisition in 2024
January 10, 2024

Apple Search Ads Search Tab and how to use it?
January 9, 2024

Apple Search Ads Today Tab and how to use it?
January 8, 2024

Apple Search Ads TTRs and how to maximize them?
January 4, 2024

The ultimate Apple Search Ads placements step-by-step guide
December 14, 2023

App Store vs. Play Store app marketing: similarities and differences
November 24, 2023

Apple Search Ads festive season user acquisition
November 21, 2023

The multiverse of Apple Search Ads keywords
November 21, 2023

Affle Releases GenAI-Powered Multilingual Keyword Tool for Newton
October 25, 2023

How to activate a local language iOS keyword strategy?
October 9, 2023

The top 5 trends in Saudi Arabia iOS user acquisition
September 28, 2023

What is Apple Search Ads keyword bidding and how to win the auction?
September 27, 2023

Data-Driven Apple Search Ads Keyword Insights Tool to Boost App Downloads
September 27, 2023

Privacy-first iOS app growth strategies - Workshop Review
September 14, 2023

Harnessing the potential of Apple Search Ads with Newton
September 12, 2023

Why app advertisers are investing in Apple Search Ads?
September 7, 2023

Combining ASO and Paid User Acquisition for App Growth
September 7, 2023

Apple Search Ads Multiple Ad Placements - Workshop Review
September 7, 2023

Figuring Out Apple Search Ads Keyword Match Types? We Got You Covered
September 6, 2023