Why Apple Ads Matter for
Mobile-First Growth
Capture
Non-Brand Demand
Defend
Brand From Competitors
Expand
Into New
Markets
Drive Higher-Quality Installs
With Better LTV
Your App. Right Placement. Right Moment.
We unlock the full power of Apple Ads by managing every key placement:Search Results
Capture high-intent users right when they're searching
Search Tab
Get discovered before a search even begins
Today Tab
Drive awareness with bold, premium placement
Product Pages
Reconnect with users browsing similar apps
What You Get with Newton
Full-Funnel Performance Visibility
Optimize campaigns proactively with a unified dashboard that brings together real-time Apple Ads and MMP data. Track the entire user journey — from impression to install, activation, and in-app conversion — to understand what drives bottom-funnel results and take action with clarity.
Performance Tracking & New Opportunities
Monitor campaign effectiveness to make informed decisions and performance-enhancing opportunities to drive business growth
Streamlined Efficiency & User-Friendly Interface
Access all essential metrics and insights on one intuitive platform with a strategic, easy-to-use design, eliminating the need for multiple tools.
Proving Real Value: The Incrementality Framework
Newton applies a rigorous incrementally model to ensure marketing efforts drive net-new growth — not just reshuffle existing demand.
Building
clean test vs. control environments
Segmenting brand and non-brand campaigns to avoid overlap
Measuring lift in installs and purchases with statistical rigor
Optimizing based on incremental, not assumed, outcomes
Built for Teams Who Need Clarity, Not Complexity
Whether you're scaling aggressively or protecting your brand's position,we help you move with:
