Every few years, an inflection point reshapes how industries grow. For app marketing, that moment is now. The age of dashboards, manual tweaks, and reactive optimization is giving way to something far more powerful - intelligence that thinks, learns, and acts in real time.

Growth, as we’ve known it, has always relied on human reflexes. Marketers watched numbers rise and fall, adjusted bids, rebalanced budgets, and chased trends as they unfolded. But the landscape has evolved beyond what even the fastest teams can track. Competition spikes overnight, audience behavior shifts by the hour, and user intent changes constantly. In this new reality, growth can no longer depend on reaction.

That’s where Niko by Newton marks the turning point. Built for the new era of iOS app marketing, Niko is Newton’s breakthrough AI agent engineered for real-time, performance-led growth. Continuously sensing shifts across audiences, markets, and intent, Niko makes decisions every second, transforming thousands of live signals into synchronized, goal-driven action - adapting strategy, reallocating spend, and amplifying performance seamlessly. The result is a compounding advantage across all key metrics, from higher engagement and installs to lower acquisition costs and stronger return on ad spend.

At its core, Niko represents a shift in philosophy. It’s not about doing more with less; it’s about doing better with intelligence. Niko learns from every campaign outcome, understanding what drives true incremental growth and applying that learning instantly. Each cycle strengthens the next, creating a compounding loop of smarter, self-optimizing performance. 

This evolution reflects Newton’s vision. As a performance-driven platform, Newton helps leading app brands grow on Apple Ads through its CPCU-based pricing, ensuring every investment drives real, converted users. Niko builds on this vision, bringing the same performance-first approach into an AI-led experience, optimizing key metrics like CAC, downloads, and more, driving smarter decisions, and turning every insight and action into measurable growth.

Welcome to the era of Niko.

Always learning. Always leading. Always ahead.