“Newton's multi-lingual keyword-based strategies, intelligent competition insights, and precise keyword recommendations, coupled with a comprehensive view of metrics, empowered us to attain our critical conversion objectives for the campaign while keeping it cost efficient.”
“Newton has helped us to acquire high-quality users by optimizing Apple Search Ads campaigns, driving higher leads post app downloads. The keyword recommendation tool and smart optimizations has helped us grow our customer base, maintaining overall efficient CPA.”
Newton platform capabilities
Easy to Setup
Get started on ASA in few clicks
Integrate your Apple Search Ads account with Newton with a few clicks.
Link your MMP account to configure in-app event as the target goal, enabling you to have full-funnel view of Apple Search Ads campaign performance at keyword level.
GenAI Keywords
Reach your target audience at the right time using AI-powered keyword recommendations
Find high quality, high potential keywords for your app based on existing campaign insights, competition keywords and vertical benchmarks. Discover high intent keywords for your campaigns and region-specific user search terms in respective languages to expand into newer markets.
Full-funnel View
Optimize campaign performance proactively with full-funnel dashboard view
Unify real-time data coming in from Apple Search Ads and MMP under one dashboard. Understand what's working and what's not to optimize your campaign for your bottom funnel metric, set as your target goal
Competiton Intel
Stay at the top of iOS app store's search results page with competition intelligence
Track yours and competitions' Share-of-Voice for each keyword and optimise bid for your campaigns to maximize your SoV. Leverage our comprehensive ASO report with insights on keyword density and category benchmarking to rank at the top organically.
Auto Bid Management
Drive bottom-funnel impact with automated bid optimization at keyword level
Set custom target goal based on your business KPIs for your campaign and track performance on campaign, adgroup, and keywords level. Let predefined rules automatically modify bid in real-time based on current campaign performance with no manual intervention.
Custom Alerts
Don’t miss out on any opportunities in real-time using automated alerts
Take action proactively to any spikes, gaps, or budget limits using predefined alerts. You can define your own thresholds and criteria for alerts based on their specific acquisition goals. Saves you from any major hiccups by identifying unusual patterns or deviations from expected bid changes on Keyword & ad group level.
Get started on ASA in few clicks
Integrate your Apple Search Ads account with Newton with a few clicks.
Link your MMP account to configure in-app event as the target goal, enabling you to have full-funnel view of Apple Search Ads campaign performance at keyword level.
Reach your target audience at the right time using AI-powered keyword recommendations
Find high quality, high potential keywords for your app based on existing campaign insights, competition keywords and vertical benchmarks. Discover high intent keywords for your campaigns and region-specific user search terms in respective languages to expand into newer markets.
Optimize campaign performance proactively with full-funnel dashboard view
Unify real-time data coming in from Apple Search Ads and MMP under one dashboard. Understand what's working and what's not to optimize your campaign for your bottom funnel metric, set as your target goal
Stay at the top of iOS app store's search results page with competition intelligence
Track yours and competitions' Share-of-Voice for each keyword and optimise bid for your campaigns to maximize your SoV. Leverage our comprehensive ASO report with insights on keyword density and category benchmarking to rank at the top organically.
Drive bottom-funnel impact with automated bid optimization at keyword level
Set custom target goal based on your business KPIs for your campaign and track performance on campaign, adgroup, and keywords level. Let predefined rules automatically modify bid in real-time based on current campaign performance with no manual intervention.
Don’t miss out on any opportunities in real-time using automated alerts
Take action proactively to any spikes, gaps, or budget limits using predefined alerts. You can define your own thresholds and criteria for alerts based on their specific acquisition goals. Saves you from any major hiccups by identifying unusual patterns or deviations from expected bid changes on Keyword & ad group level.
