About the Brand
A fast-growing digital banking app empowering millions of young Indonesians with innovative money management tools. With a mission to simplify personal finance, the brand helps users move one step closer to achieving their financial goals.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
In a crowded app ecosystem, visibility and relevance are everything, especially in the finance space. The brand partnered with Newton to expand discoverability, reach the right users, and drive high-quality installs. The focus: scale efficiently while building a loyal user base.
The Result
2x
Surge in app visibility
Increased Share of Voice ensured the brand stood out in a competitive market
3x
Jump in app installs
Greater visibility and sharper audience targeting led directly to growth in downloads
29%
Average conversion rate
Sustained over 6 months - highlighting the quality and intent of acquired users
Maximize Visibility: Competition Intelligence
- Used Newton’s Share of Voice tools to track brand performance across search categories
- Benchmarked against competitors and intent-based keywords to spot new opportunities
- Ensured the app maintained high visibility on relevant queries
Target the Right Audience: AI-Powered Keyword Strategy
- Leveraged Newton’s AI to identify high-volume, high-intent keywords in the digital banking space
- Balanced targeting across branded, category, and competitor terms
- Enhanced the app’s visibility in front of users most likely to install and engage
Drive Growth Efficiently: Smart Keyword Bidding
- Newton’s team of Apple Search Ads specialists optimized bids based on real-time performance
- Focused on high-conversion keywords to maximize installs without inflating ad spend
- Maintained cost efficiency while scaling up the acquisition