Indonesia’s premier digital bank grew its app installs by 2X using Newton
2x surge
in app visibility ensuring the digital banking app was seen and recognized, paving the way for increased downloads
3x jump
in app installs as a direct result of increased visibility and targeting the right audience.
29% average CR
over a span of 6 months, indicating the efficacy of the approach and the high quality of acquired users
About the Brand
A digital banking app, offering innovative money management solutions to help millions of young Indonesians get one step closer to their financial dreams
Category: Finance
Objective
Creating a high quality user base who would consistently convert down the funnel and retain better, by optimizing for cost per install and maximizing for share of voice. Amid the vast digital space, the brand wanted to secure a distinctive position. The goal was twofold: attract users who are likely to stay and ensure that they discover the digital banking app amidst a sea of alternatives
Solution
Competition Intelligence
Newton’s tools offered a birds-eye view, enabling the brand to monitor the share of voice across brand-specific, competitor, and user intent keywords.
AI-powered Keyword Recommendations
With Newton's advanced AI capabilities, the team targeted the high quality, high-volume keywords, enhancing their visibility in the app store.
Keyword Bidding
Our expert team of ASA specialists optimized the bid amounts on high performing keywords that resulted in high conversion rate while maintaining the overall ad spends
Navigating the vast digital space is daunting, but with Newton’s Apple Search Ads Platform, the brand not only set sail but led the fleet. The precision-focused approach, leveraging AI and automation, ensured the app’s appeal reached those most likely to stay, converting views into consistent installs and, more importantly, long-term users.
Accelerate premium mobile user acquisition with Apple Search Ads
Power consistent, sustainable ROAS