About the Brand
A fast-growing digital banking app empowering millions of young Indonesians with innovative money management tools. With a mission to simplify personal finance, the brand helps users move one step closer to achieving their financial goals.
About Newton
Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success
Overview
In a crowded app ecosystem, visibility and relevance are everything — especially in the finance space. The brand partnered with Newton to expand discoverability, reach the right users, and drive high-quality installs. The focus: scale efficiently while building a loyal user base.
The Result
2x
Surge in app visibility
Increased Share of Voice ensured the brand stood out in a competitive market
3x
Jump in app installs
Greater visibility and sharper audience targeting led directly to growth in downloads
29%
Average conversion rate
Sustained over 6 months — highlighting the quality and intent of acquired users
Maximize Visibility: Competition Intelligence
- Used Newton’s Share of Voice tools to track brand performance across search categories
- Benchmarked against competitors and intent-based keywords to spot new opportunities
- Ensured the app maintained high visibility on relevant queries
Target the Right Audience: AI-Powered Keyword Strategy
- Leveraged Newton’s AI to identify high-volume, high-intent keywords in the digital banking space
- Balanced targeting across branded, category, and competitor terms
- Enhanced the app’s visibility in front of users most likely to install and engage
Drive Growth Efficiently: Smart Keyword Bidding
- Newton’s team of Apple Search Ads specialists optimized bids based on real-time performance
- Focused on high-conversion keywords to maximize installs without inflating ad spend
- Maintained cost efficiency while scaling up the acquisition