About the Brand 

India’s leading Real Money Gaming (RMG) app provides a 100% legal and secure platform for competitive gaming across mobile and desktop. With a fast-growing user base and a wide variety of gaming options, the brand has become a go-to destination for players seeking skill-based real money experiences.

About Newton

Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success

Overview

To scale user acquisition and capture dominant share-of-voice within a highly competitive category, the RMG app partnered with Newton. The focus: strengthen keyword performance, optimize campaigns for conversions, and lower customer acquisition costs, all while driving high-intent installs during peak gaming periods.

The Result

60%

Reduction in Customer Acquisition Cost (CAC)

42%

Growth in Install Rate

81%

Install to Deposit Rate

Maximize Visibility: Keyword Strategy

  • Leveraged Newton’s domain expertise to identify high-performing keywords in the RMG vertical
  • Balanced campaign structure across brand, competitor, and high-intent keywords
  • Achieved superior share-of-voice through aggressive optimization of key terms

Drive Engagement: Campaign Structuring & Funnel Tracking

  • Built campaigns segmented by keyword category to capture different user intents
  • Used Newton’s unified dashboard to track keyword-level performance across the funnel
  • Gained real-time insights into what was driving installs, registrations, and deposits

Boost Conversions: Automated Bid Optimization

  • Identified top-converting keywords and auto-optimized bids using Newton’s AI engine
  • Achieved higher install-to-deposit ratios by focusing spend on high-value traffic
  • Maintained volume while significantly lowering acquisition costs
Marketing Team

Marketing Team

RMG App

“In the dynamic realm of real money gaming, Newton helped us scale with precision. Their keyword strategy and real-time optimization allowed us to own critical moments in the App Store — all while reducing CAC and increasing player deposits.”