Leading RMG app reduced CAC by 60% while maximizing category Share-of-Voice
60% reduction
in CAC, demonstrating the efficiency of the keyword strategy and bid optimization.
42% growth
in install rate, indicating the efficacy of the campaigns in driving user interest and downloads
81% install to deposit rate
highlighting the quality of users acquired, who didn't just install but also actively engaged in the game
About the Brand
India’s leading real money gaming destination that offers 100% legal and safe gameplay right on customer’s mobile and laptops.
Category: Gaming
Objective
Dominate the real money gaming market on iOS. The RMG app aimed for a commanding share of voice and a surge in downloads, all while keeping the Customer Acquisition Cost (CAC) in check.
Solution
Industry Expertise in Keyword Strategy
Newton team’s deep understanding of the Real Money Gaming sector empowered the brand to devise a potent keyword strategy, setting the brand on the path to becoming the category leader.
Strategic Campaign Structure
By targeting a mix of brand-centric, competitor, and high-intent search keywords, the campaigns were meticulously crafted. This was coupled with Newton's unified dashboard, allowing the team to monitor full-funnel, keyword-level performance in real-time.
Automated Bid Optimization
Using Newton’s unified dashboard, the team identified high-performing keywords and optimized bids leveraging automated bid recommendations to drive high installs while reducing the CAC significantly.
Accelerate premium mobile user acquisition with Apple Search Ads
Power consistent, sustainable ROAS