About the Brand
India’s leading Real Money Gaming (RMG) app provides a 100% legal and secure platform for competitive gaming across mobile and desktop. With a fast-growing user base and a wide variety of gaming options, the brand has become a go-to destination for players seeking skill-based real money experiences.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
To scale user acquisition and capture dominant share-of-voice within a highly competitive category, the RMG app partnered with Newton. The focus: strengthen keyword performance, optimize campaigns for conversions, and lower customer acquisition costs, all while driving high-intent installs during peak gaming periods.
The Result
60%
Reduction in Customer Acquisition Cost (CAC)
42%
Growth in Install Rate
81%
Install to Deposit Rate
Maximize Visibility: Keyword Strategy
- Leveraged Newton’s domain expertise to identify high-performing keywords in the RMG vertical
- Balanced campaign structure across brand, competitor, and high-intent keywords
- Achieved superior share-of-voice through aggressive optimization of key terms
Drive Engagement: Campaign Structuring & Funnel Tracking
- Built campaigns segmented by keyword category to capture different user intents
- Used Newton’s unified dashboard to track keyword-level performance across the funnel
- Gained real-time insights into what was driving installs, registrations, and deposits
Boost Conversions: Automated Bid Optimization
- Identified top-converting keywords and auto-optimized bids using Newton’s AI engine
- Achieved higher install-to-deposit ratios by focusing spend on high-value traffic
- Maintained volume while significantly lowering acquisition costs
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Marketing Team
RMG App
“In the dynamic realm of real money gaming, Newton helped us scale with precision. Their keyword strategy and real-time optimization allowed us to own critical moments in the App Store — all while reducing CAC and increasing player deposits.”