About the Brand
Pick n Pay Stores Limited is a South African retailer that quickly grew into a household name across Africa. They're recognized for their wide product range, competitive prices, and customer-focused approach.
About Newton
Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success
Overview
Develop and execute a growth strategy to drive high-quality installs, boost in-app purchases, convert web shoppers into app buyers, and optimize the funnel for both first-time purchases and repeat transactions.
The Result
55.26x
Increase in ROAS
26%
Reduction in Customer Acquisition Cost (CAC)
$100K+
Purchases shifted from web to app
Comprehensive Keyword Research
- Campaigns initially ran with 800+ keywords across brand, category, and generic terms
- For further full-funnel impact, the campaign focused on 100 keywords identified through A/B testing and MMP integration
- Focused on terms indicating strong purchase intent
Leveraging Newton’s Gen AI Multilingual Tools
- Identified high-volume, relevant search terms using Telescope and Gen AI keyword recommendations tools
- Included phrases like “online grocery”, “supermarket app”, and competitor app names
- Used Gen AI multilingual keywords tool to generate local variants and language nuances
Automated Keyword & Bid Recommendations
- To help optimize campaigns at scale, ensuring efficient spend and maximized visibility on the App Store.
Brand Keyword Leadership
- Targeted branded terms to secure ~95% impression share on Apple Ads, maximizing discoverability and blocking competitor bids
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