About the Brand
Pick n Pay Stores Limited is a South African retailer that quickly grew into a household name across Africa. They're recognized for their wide product range, competitive prices, and customer-focused approach.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
Develop and execute a growth strategy to drive high-quality installs, boost in-app purchases, convert web shoppers into app buyers, and optimize the funnel for both first-time purchases and repeat transactions.
The Result
55.26x
Increase in ROAS
26%
Reduction in Customer Acquisition Cost (CAC)
$100K+
Purchases shifted from web to app
95%
Impression Share (Brand SoV)
Comprehensive Keyword Research
- Campaigns initially ran with 800+ keywords across brand, category, and generic terms
- For further full-funnel impact, the campaign focused on 100 keywords identified through A/B testing and MMP integration
- Focused on terms indicating strong purchase intent
Leveraging Newton’s Gen AI Multilingual Tools
- Identified high-volume, relevant search terms using Telescope and Gen AI keyword recommendations tools
- Included phrases like “online grocery”, “supermarket app”, and competitor app names
- Used Gen AI multilingual keywords tool to generate local variants and language nuances
Automated Keyword & Bid Recommendations
- To help optimize campaigns at scale, ensuring efficient spend and maximized visibility on the App Store.
Brand Keyword Leadership
- Targeted branded terms to secure ~95% impression share on Apple Ads, maximizing discoverability and blocking competitor bids
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Dean Stander
Paid Media Specialist Traffic Brand (Pick n Pay)
"Finding a good partner for Apple Ads wasn't easy, but Newton delivered. From day one, managing campaigns for our grocery delivery app, they've been deeply invested, hands-on, and incredibly proactive. They don't wait for instructions; they identify opportunities, test relentlessly, and push for better results every single day. Their expertise in the nuances of Apple Ads, combined with their commitment to excellence, has made them an invaluable asset."
