NewtonAI Logo

About the Brand 

PDAX is a prominent platform in the Philippines that enables users to securely buy, sell, and trade cryptocurrencies and tokenized securities. It offers a user-friendly interface and adheres to strict security and regulatory standards, making digital finance accessible to a wider audience.

About Newton

Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success

Overview 

To expand its user base and solidify its presence in the competitive iOS Finance app market, PDAX partnered with Newton. The collaboration focused on enhancing organic app rankings for relevant keywords and improving conversion rates by leveraging Newton's integrated strategy of Apple Search Ads and App Store Optimization. This aimed to attract more users and support growth in the Philippine digital finance landscape.

The Result

33%

Increase in conversions

125%

Organic ranking for the selected keyword

1st

Position for key generic finance-related keywords

Accelerate Growth with Apple Ads

  • Identified high-potential keywords with the Gen AI keyword recommendation tool to boost visibility
  • Increased budgets to improve search placement and ad visibility
  • Monitored ad groups and optimized performance with automated bids

Elevate Visibility with App Store Optimisation

  • Optimized metadata with high-relevance keywords to boost organic traffic
  • Optimized creatives, like screenshots and captions, to improve engagement
  • Initiated in-app events to enhance visibility and interaction

Synergy Between Apple Ads and ASO

  • A multiplier effect boosted keyword rankings by aligning Apple Ads campaigns with the same generic keywords optimized through ASO
  • Achieved a 124.6% boost in organic rankings, securing the 1st position for important keywords through combined efforts
  • Maximized visibility and app discovery by integrating Apple Ads and ASO strategies effectively
AVP, Head of Marketing

AVP, Head of Marketing

Anna Margarita Amat

"Working with Newton has been a truly rewarding experience. Their ASA and ASO initiatives have produced impressive results in a remarkably short time. By tackling both areas in parallel, we’ve seen results that might not have been as pronounced otherwise. Newton’s deep understanding of our market allowed us to leverage the best practices tailored to our industry and region"

Unlock the complete story: download the detailed case study now

Download