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About the Brand 

OneCard is a mobile-first, co-branded credit card platform developed in partnership with RBI-approved banks. Designed for the digital-native audience, OneCard empowers users to manage and optimize their credit usage seamlessly through an intuitive app interface.

About Newton

Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.

Overview 

To enhance new card activations and optimize user acquisition metrics, OneCard collaborated with Newton. The primary objectives were to improve Tap-Through-Rate (TTR), Click-to-Install Rate (CTI), and Cost-Per-Install (CPI), while addressing challenges in tracking mid-to-bottom funnel metrics like card activation due to limited post-install visibility.

The Result

268%

Increase in Tap-Through-Rate (TTR)

36%

Increase in Conversion Rate

204%

Increase in Virtual Card Activations

Maximize Visibility: User Acquisition & Keyword Strategy

  • Leveraged Newton’s AI-powered recommendation tool to identify high-quality, high-frequency keywords, encompassing both brand-centric and generic terms
  • Implemented a strategic keyword approach to attract a broader and more relevant user base

Drive Engagement: Full-Funnel Campaign Optimization

  • Achieved a unified dashboard view by integrating Apple Search Ads (ASA) with Mobile Measurement Partners (MMP)
  • Optimized campaigns down to the keyword level based on in-app events, enabling precise targeting and improved user engagement

Boost Conversions: Leveraging Industry Expertise

  • Newton's expert team devised a custom strategy informed by their experience with FinTech campaigns across various geographies.
  • Focused on enhancing bottom-funnel metrics, leading to significant improvements in card activation rates.
Head of Growth Onecard

Head of Growth Onecard

Manish Upadhyay

"In the highly competitive credit card market, Newton has been a game-changing growth partner for OneCard. With their strategic outlook and approach, we've not only managed to stay ahead but thrive, achieving impressive conversions for bottom-funnel metrics, while maintaining remarkably low customer acquisition costs. Their partnership has truly been instrumental in our journey to success"