OneCard improved card activation rates by 204% using Newton

About OneCard

OneCard is mobile-first co-branded credit card with RBI approved banks. Their app empowers users to manage and optimize their day-to-day credit card usage prudently.

Category: Finance

Objective

To boost new card activations, by focusing on enhancing the Tap-Through-Rate, Click-to-Install Rate, and optimizing the Cost-Per-Install. A significant challenge has been tracking the influence of ASA campaigns on mid-to-bottom funnel metrics, like card activation. This is due to limited visibility in the post-install funnel, which has made it difficult to maintain ad spends.

Solution

User Acquisition and Keyword Strategy

Acquired new users by leveraging both brand-centric and generic keyword strategies using AI-powered recommendation tool to identify high quality, high-frequency keywords.

Full-Funnel Campaign Optimization

Achieved a unified dashboard view through the seamless integration of ASA with MMP, to optimize campaigns down to the keyword level based on in-app events.

Competitive Advantage Leveraging Industry Expertise

Newton's expert team devised a custom strategy basis their learnings from running other FinTech category campaigns across various geographies