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About the Brand
A user-first stock market app designed to deliver a seamless and high-performance trading and investing experience. Catering to modern investors across asset classes, it focuses on simplicity, innovation, and building a complete ecosystem for India’s new-age traders.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
In the world of investing, every moment counts. Markets shift, intent fluctuates, and user decisions happen in seconds. For a fintech brand built for modern traders, the challenge wasn’t reach - it was relevance. The goal was clear: increase first trades by finding high-value iOS users ready to act. As competition intensified, campaign efficiency demanded constant adaptation. Budgets, bids, and audience signals evolved by the minute, and that’s when Newton brought in Niko, the AI agent designed to learn from thousands of performance signals and optimize Apple Ads in real time. With Niko powering Apple Ads, campaigns stayed sharp, responsive, and always-on, driving high-quality iOS users to take their first trade, exactly when they were ready.
The Result
2.5X
Growth in first trades (in-app event)
63%
Reduction in Cost Per Tap (CPT)
50%
Reduction in Customer Acquisition Cost (CAC)
49%
Increase in App Downloads
Performance-Driven Bidding
- Delivered always-on bidding with 24/7 monitoring and 157 bid updates
- Auto-optimized bids and peak-time scheduling to hit CPG targets
Adaptive Budget Optimization
- Reallocated budget from underperformers to high performers, maintaining low CAC
- Captured 3 am peak opportunities with dynamic, real-time shifts
Smart Keyword Targeting
- Used Telescope + GenAI to surface winning keywords
- Pruned and restructured campaigns in real time
- Reallocated spend to high-intent queries; excluded brand-lookalike low-quality terms
- Expanded the keyword set to include event-driven trading terms and common misspellings
