Melorra improved reach and visibility by 1.5X using Newton’s keyword recommendations

About Melorra

Melorra is an India-based online jewelry brand known for its trendy and contemporary designs. The brand aims to make modern, daily-wear gold jewelry accessible to the urban Indian woman

Category: Shopping

Objective

Expand Reach and Drive New User Acquisition during the peak festive season amidst intense competition from established brands. Competing with established players in a saturated market meant Melorra needed to be a step ahead. They wanted not only to increase their visibility but also to engage the right audience, who were actively searching for apps in similar categories.

Solution

Keyword recommendation

Using Newton’s Apple Search Ads platform, the team identified what keywords the competition was ranking and bidding on. By leveraging this information, the brand targeted high-potential keywords, making their ad spend more efficient.

User Search Intent Analysis

By understanding what search terms iOS users were entering, Melorra boosted their brand visibility among an audience who showed genuine interest in similar apps.

Automated Bid Optimization

Newton’s platform enabled the team to identify the high performing keywords and implement recommended bids to scale the conversions during the festive period.

In a competitive market, brands need to use every tool at their disposal to get ahead. For Melorra, Newton’s Apple Search Ads Platform powered the success of their festive campaigns. The focused strategy of understanding the competition, leveraging user search intent, and optimizing bids led to a substantial boost in reach and new user acquisition. Insight-led campaigns ensured Melorra established a strong brand presence in India's jewelry space.