Melorra is an India-based online jewelry brand known for its trendy and contemporary designs. The brand aims to make modern, daily-wear gold jewelry accessible to the urban Indian woman.
Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success
To expand its reach and drive new user acquisition during the peak festive season amidst intense competition from established brands, Melorra partnered with Newton. The objective was to enhance visibility, engage high-intent users, and optimize ad spend efficiency.
Increase in Impressions
Data Range: Festive Season Campaign Period
Higher Installs
Data Range: Festive Season Campaign Period