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About the Brand
Melorra is an India-based online jewelry brand known for its trendy and contemporary designs. The brand aims to make modern, daily-wear gold jewelry accessible to the urban Indian woman.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
To expand its reach and drive new user acquisition during the peak festive season amidst intense competition from established brands, Melorra partnered with Newton. The objective was to enhance visibility, engage high-intent users, and optimize ad spend efficiency.
The Result
1.5X
Increase in Impressions
Data Range: Festive Season Campaign Period
10%
Higher Installs
Data Range: Festive Season Campaign Period
Maximize Visibility: Keyword Recommendations
- Utilized Newton’s Apple Search Ads platform to identify high-potential keywords by analyzing competitor rankings and bids
- Targeted these keywords to make ad spend more efficient and reach a broader audience
Drive Engagement: User Search Intent Analysis
- Gained insights into the search terms iOS users were entering
- Boosted brand visibility among audiences showing genuine interest in similar apps
Boost Conversions: Automated Bid Optimization
- Implemented Newton’s recommended bids on high-performing keywords
- Scaled conversions effectively during the festive period
