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About the Brand
Max Fashion is a leading fashion retailer across the Middle East and India, offering on-trend, affordable clothing and accessories. With a strong regional presence and a loyal customer base, Max is committed to providing an exceptional shopping experience through its digital platforms.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
To boost app performance and visibility in a competitive retail market, Max Fashion partnered with Newton to elevate their iOS App Store presence. The goal: optimize for regional search behavior, refine creatives for local relevance, and enhance overall user engagement.
The Result
+52%
Increase in Organic App Impressions
28%
Lift in App Conversion Rate
+32%
Growth in App Units (downloads)
Maximize Visibility: High-Impact Keywords
- Leveraged Newton’s Gen AI Multilingual Keyword Recommendation tool to identify high-intent keywords in both Arabic and English
- Discovered and integrated broad fashion terms and localized search phrases aligned with regional search behavior
- Improved keyword rankings across fashion-related categories, boosting visibility in the App Store
Drive Engagement: Creative Optimization
- Localized screenshots and copy to reflect Arabic and English user preferences
- Highlighted key app benefits like “Latest Styles,” “Affordable Prices,” and “Hassle-Free Shopping”
- Designed creatives with lifestyle imagery and culturally relevant visuals, improving user engagement and time spent on the app page
- Focused on visual clarity and appeal, prompting more users to explore the app
Boost Conversions: Personalization & Experimentation
- Conducted personalized A/B tests to identify high-performing metadata elements
- Iterated on app page components like the icon, subtitle, and screenshots based on behavioral insights
- Used Newton’s AI to rapidly test hypotheses and roll out winning variations at scale
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Performance Marketing Manager Landmark Group
Sneha Chaudhary
"Newton's multi-lingual keyword-based strategies, intelligent competition insights, and precise keyword recommendations, coupled with a comprehensive view of metrics, empowered us to attain our critical conversion objectives for the campaign while keeping it cost efficient. We are delighted to work with a partner like Newton to help us reach more premium customers."