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About the Brand 

Max Fashion is a leading fashion retailer across the Middle East and India, offering on-trend, affordable clothing and accessories. With a strong regional presence and a loyal customer base, Max is committed to providing an exceptional shopping experience through its digital platforms.

About Newton

Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success

Overview 

To boost app performance and visibility in a competitive retail market, Max Fashion partnered with Newton to elevate their iOS App Store presence. The goal: optimize for regional search behavior, refine creatives for local relevance, and enhance overall user engagement.

The Result

+52%

Increase in Organic App Impressions

28%

Lift in App Conversion Rate

+32%

Growth in App Units (downloads)

Data Range: Nov 2023 – Jan 2024

Maximize Visibility: High-Impact Keywords

  • Leveraged Newton’s Gen AI Multilingual Keyword Recommendation tool to identify high-intent keywords in both Arabic and English

  • Discovered and integrated broad fashion terms and localized search phrases aligned with regional search behavior

  • Improved keyword rankings across fashion-related categories, boosting visibility in the App Store

Drive Engagement: Creative Optimization

  • Localized screenshots and copy to reflect Arabic and English user preferences

  • Highlighted key app benefits like “Latest Styles,” “Affordable Prices,” and “Hassle-Free Shopping”

  • Designed creatives with lifestyle imagery and culturally relevant visuals, improving user engagement and time spent on the app page

  • Focused on visual clarity and appeal, prompting more users to explore the app

Boost Conversions: Personalization & Experimentation

  • Conducted personalized A/B tests to identify high-performing metadata elements

  • Iterated on app page components like the icon, subtitle, and screenshots based on behavioral insights

  • Used Newton’s AI to rapidly test hypotheses and roll out winning variations at scale

Performance Marketing Manager Landmark Group

Performance Marketing Manager Landmark Group

Sneha Chaudhary

"Newton's multi-lingual keyword-based strategies, intelligent competition insights, and precise keyword recommendations, coupled with a comprehensive view of metrics, empowered us to attain our critical conversion objectives for the campaign while keeping it cost efficient. We are delighted to work with a partner like Newton to help us reach more premium customers."