About the Brand
KreditBee is a leading digital lending platform in India, offering instant personal loans to salaried and self-employed individuals. With a fully digital process, KreditBee aims to provide quick and convenient credit solutions to a broad customer base, including those new to credit.
About Newton
Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success
Overview
To enhance its presence in the competitive digital lending market, KreditBee partnered with Newton to optimize its Apple Search Ads campaigns. The focus was on increasing brand visibility, improving user acquisition metrics, and driving higher loan disbursements through data-driven strategies.
The Result
55%
Increase in Impression Share
53%
Increase in Installs
56%
Increase in Loan Disbursements
Maximize Visibility: Today Tab Ads
- Utilized the Today tab ad placement on the App Store to significantly enhance brand presence under the "Personal Loan" category in India
- This strategic placement ensured top-of-mind awareness among prospective customers seeking immediate financial solutions.
Drive Engagement: Data-Driven Keyword Optimization
- Amplified impression share by 55% using Newton's advanced keyword recommendation capabilities
- Prioritized competition keywords, followed by brand, category, discovery, and negative keywords
- Achieved top rankings across competitor keywords such as Navi and Moneyview, expanding the user base through Apple Ads
Boost Conversions: Real-Time Bid Strategy
- Implemented a dynamic bidding strategy with Newton's automation features, adjusting bids in real time based on keyword performance and competitive landscape
- Optimized campaign performance for bottom-funnel metrics, resulting in a 42% increase in registrations.
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