KreditBee achieved
56% increase in loan
disbursements with
full-funnel Apple
Search Ads campaigns
55%
Increase in impression share
53%
Increase in installs
42%
Increase in registrations
About KreditBee
KreditBee is an Instant Personal Loan
platform for self-employed and
salaried professionals providing
convenient, hassle-free personal
Category: Financial Services
Objective
KreditBee's primary objective was to strategically position itself within the App Store to
capture the attention of potential customers ready to fulfill their financial aspirations. Achieving this meant understanding the competitive landscape, scaling app visibility for
popular keywords during peak search periods, and driving higher conversions while
reducing the overall acquisition cost.
Solution
Scaled Brand Visibility with Today Tab Ads:
KreditBee utilized the Today tab ad placement on the App Store, significantly enhancing its brand presence under the "Personal Loan" category in India. This strategic placement ensured top-of-mind awareness among prospective customers browsing for immediate financial solutions.
Improved Share of Voice (SOV) through
Data-Driven Keyword Optimization
Kreditbee amplified its impression share by 55% with Newton's advanced keyword recommendation capabilities. The platform algorithm recommended competition keyword prioritization, followed by brand, category, discovery, and negative keywords. Ranking at the top across competitor keywords such as Navi, Moneyview, and other category keywords such as personal loan. This allowed Kreditbee to engage and acquire users who were actively looking for personal loan apps, for other apps in the same category, expanding the overall user base of Kreditbee using Apple Search Ads.
Real-Time Bid Alteration Strategy for Enhanced Registrations
With the help of Newton's advanced automation features, the platform crafted
a dynamic bidding strategy, adjusting bids in real time based on keyword performance and the competitive landscape. Using full-funnel data, the Newton platform optimized campaign performance for their bottom-funnel metric, boosting several registrations by 42%.
Conclusion
KreditBee's strategic foray into optimized iOS App Store advertising showcases the power of tapping on high potential keywords, leveraging real-time data, and right multiple-placement ad strategy to achieve their user acquisition goals.
"Newton’s data-driven keyword-based approach has helped us scale up our SOV by 55%. A focused keyword and real-time bid alteration strategy has helped us grow our ATS by 42%. By using Newton's AI-powered keyword recommendations, we can now drive higher bottom-funnel conversions and reach a wider audience"
Shubham Gupta,
KreditBee
Accelerate premium mobile user acquisition with Apple Search Ads
Power consistent, sustainable ROAS