About the Brand

Kiddopia, an interactive learning platform, is a part of Nazara Group. It’s an award-winning, parent-founded preschool educational app that builds a safe, playful, kid-first ecosystem. Created by a team of parents, teachers, artists, and developers, it delivers engaging activities for young children.

About Newton

Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.

Overview

Kiddopia was built on one belief, every child deserves a joyful place to learn. But in a crowded iOS market, reaching the right parents wasn’t easy. The goal was simple: drive quality trials and keep CAC steady while expanding into the US, UK, Mexico, and Brazil. They partnered with Newton to rebuild Apple Ads campaigns around high-intent, non-brand keywords, connecting with families actively seeking better learning options. With Niko, Newton’s AI agent, campaigns were automated and optimized by the hour, enabling scalable growth across regions and time zones.

The Result

2x

Increase in trial volume

40%

Reduction in acquisition cost

#1

Rank for 6 months (Paid)

36%

Uplift in downstream conversion (Install to trial)

From being seen to being chosen: Guiding little minds to bright future

To reach new users, Newton’s Gen AI Keyword Recommendations Tool was used to find top non-brand and local keywords while Telescope tracked performance + competitor keywords
Mapped search & browse patterns across ad placements, organized keywords by intent and protected CAC with optimized match types and negatives
Leveraged live heatmap data, seasonality, and anomaly tracking to feed Niko, enabling real-time bid and budget optimizations

From clicks to credit: Where Apple Ads meet disbursal goals

Built 10+ custom product pages mapped to intent clusters, aligned visuals, hooks, and value props to keywords; for improved conversion
Ran A/B tests with tailored custom product pages with licensed intellectual property (e.g., Barbie, Pocoyo) for better engagement
Created persona-driven (e.g., coloring-related terms) and competitor-specific campaigns with tailored custom product pages to boost relevance

Shashwat Rai

Performance Marketing Manager

"Newton helped us cut through one of the most competitive iOS categories across the US and international markets by reaching the right users at exactly the right moment. They re-architected our Apple Ads strategy around true search intent and paired it with highly relevant custom product pages, driving a meaningful lift in trial volume while simultaneously reducing CAC. With the deployment of Newton’s AI agent, Niko, our campaigns were continuously optimized 24/7, ensuring performance kept compounding as we scaled into new geographies. The result was consistent, efficient growth we could trust and build on."

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