About the Brand
Jahez is one of Saudi Arabia’s leading food delivery apps, connecting users with thousands of restaurants, cafés, and stores across the Kingdom.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
In 2025, a Chinese-backed entrant drove Saudi food delivery ad costs sharply upward, forcing local players like Jahez to keep overspending just to protect own brand terms. Despite high impressions from their Apple Ads campaigns, conversions dropped and acquisition costs increased far above the regional benchmark. Newton stepped in to help Jahez. With Niko’s always-on intelligence, our goal was to help Jahez reclaim dominance in Saudi Arabia’s Food & Drinks category by minimizing the acquisition costs while increasing conversions.
The Result
12x
Increase in App Installs
50%
Drop in Acquisitions Costs (CAC)
4x
Increase in Completed Orders (Post-Install)
3x
Rise in Conversion Rate (CR)
Niko: Mastering Peak Mealtimes
- Maintained peak performance even when teams were offline by processing 2M+ data points across signals like keywords, bids, audience cohorts, time blocks & placement behavior
- Learned real-time order behavior and conversion patterns with Newton Intelligence, our in-house analytics layer that delivers an Hourly Heatmap Trend
- Smartly optimized bids for top-performing brand & competitor keywords and reallocated budgets toward high-converting campaigns, keeping CAC & CPI stable while scaling performance
- Performed ongoing creative testing across Arabic and English custom product pages, in tandem with OpticksAI
Seizing the Saudi National Day
- Saudi National Day along with the last week of September was a cultural and commercial milestone
- Niko leveraged competitor keywords to capture users actively exploring alternatives on the App Store during Saudi National Day
- The team refreshed custom product pages and creatives with local, patriotic themes to drive emotional resonance
- Impact: Strengthened brand keyword ownership, achieving an 80% impression share on the Saudi National Day
Owning the App Store: The Taps Behind the Taste
- The Newton team empowered Jahez to establish a strong foundation across multiple ad placements, including Search tab and Today tab, on the App Store
- The team rebuilt Jahez’s entire keyword structure by adding missing branded terms, high-intent competitor & category queries, and Arabic–English variations that reflected real Saudi search behavior
- Newton utilized OpticksAI to design custom product pages that mirrored user intent including competitor search terms, discount-driven queries & festive themes
- Newton reinforced paid visibility with ASO updates by optimizing metadata with top-performing ad keywords and refreshing visuals to match ad creatives
Muhannad Allazzam
Senior - Digital Marketing
