Leading FinTech brand scaled full-funnel growth leveraging Newton’s unified dashboard
25.5% boost
in impressions transitioning from Q4 to Q1, a testament to effective keyword targeting and campaign structuring
45% MoM surge
in conversion from app installs to high-quality leads
55% MoM growth
in qualified leads, showcasing the full-funnel growth from impressions to genuine user engagement
About the Brand
India’s leading insurance aggregator is a one stop destination online for all type of life, health, and travel insurance products.
Category: Finance
Objective
Capturing attention and conversions in the finance sector requires an astute understanding of user behavior and market dynamics. This meant reaching diverse audiences across different insurance verticals effectively. In the fiercely competitive finance sector, the brand’s goal was to decrease the cost per install on Apple Search Ads, especially during high-demand periods such as year-end and festive seasons.
Solution
Multi-Geo and Diverse Portfolio Targeting
Our team helped the brand put a campaign structure in place to reach users in relevant markets across different verticals from car to health insurance.
AI-powered Keyword Recommendations
Using Newton’s keyword recommendations, the team identified a list of high quality and volume keywords, spanning high-intent search phrases, brand-centric, and competitor keywords.
Full-Funnel Campaign View
Having integrated Appsflyer, their MMP partner into Newton, they were able to set target goals as the number of leads generated from the app.
Optimization at scale
With Newton’s full-funnel dashboard view and bid optimization tool, the team expertly managed an extensive list of over 2000 keywords, optimizing their Cost Per Install (CPI). Meaning, they were able to drive more leads at much lower costs.
Accelerate premium mobile user acquisition with Apple Search Ads
Power consistent, sustainable ROAS