About the Brand
India’s leading insurance aggregator, offering a one-stop online destination for life, health, travel, and auto insurance products. The brand is known for simplifying insurance decisions through a digital-first, user-centric experience.
About Newton
Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success
Overview
To stand out in the fiercely competitive finance sector, the brand partnered with Newton to transform its Apple Search Ads strategy. The focus: reach diverse user segments, reduce acquisition costs, and drive high-quality leads, not just app installs.
The Result
25.5%
Increase in Impressions transitioning from Q4 to Q1
+45%
MoM surge in conversions
From app installs to high-quality leads
+55%
MoM growth in qualified leads
Demonstrating end-to-end funnel growth and deeper user engagement
Maximize Reach: Multi-Geo & Portfolio Targeting
- Implemented a robust campaign structure to target users across different markets and verticals — from auto to health insurance
- Ensured audience relevance with tailored messaging and placement strategy
- Helped the brand reach more potential users, especially during high-demand periods like year-end and festive seasons
Accelerate Performance: AI-Powered Keyword Recommendations
- Used Newton’s AI to identify high-quality, high-volume keywords
- Strategically blended brand terms, high-intent queries, and competitor keywords
- Improved keyword ranking and discoverability in a crowded marketplace
Drive Conversions: Full-Funnel Visibility
- Integrated Appsflyer (MMP) with Newton to track performance from install to lead
- Set up clear KPIs focused on lead generation, not just install metrics
- Enabled precise attribution across the funnel and better ROI tracking
Optimize at Scale: Smarter Bidding & Management
- Managed 2000+ keywords using Newton’s optimization tools
- Leveraged real-time data to adjust bids and improve Cost Per Install (CPI)
- Significantly increased qualified leads while lowering acquisition costs