Two years ago, our curiosity revealed a great opportunity in the app marketing landscape for iOS: the need for a platform delivering scalable, privacy-compliant growth, especially in emerging markets. What began as a focused initiative has evolved into a comprehensive platform designed to solve complex B2B challenges and drive measurable impact.
Today, we are proud to share that Newton is an Apple Ads Partner. This partnership reflects our continued focus on helping apps grow on iOS through a unified tech stack with advanced campaign management, smart custom product page creation with OpticksAI, and a managed serve model that unlocks greater visibility, conversion, and performance on the App Store.
Newton is a ‘platform-driven, AI-powered growth Lab’ guided by Affle’s core philosophy: 3i — Innovation, Intelligence, and Impact. These principles shape how we build technology, collaborate with partners, and deliver outcomes, empowering iOS app marketers to scale efficiently, navigate complexity, and stay ahead in a rapidly evolving ecosystem.
Innovation: Shaping the Future of App Growth on the App Store
At Newton, innovation means creating transformative solutions that unlock new growth opportunities. In an ever-evolving iOS landscape, we turn challenges into measurable advantages for marketers ready to lead.
This drive inspired us to build OpticksAI — our proprietary creative intelligence engine that revolutionizes the creation of custom product pages. By enabling asset-level experimentation at scale, Opticks AI delivers deep insights and hyper-personalized pages that adapt to context and significantly boost conversion rates.
Our AI-powered Multilingual Keyword Expansion Engine accelerates growth by identifying precision-targeted, region-specific keywords across geographies. Leveraging advanced natural language processing and intent modelling, it drives deeper market penetration through scalable discovery.
Innovation at Newton goes beyond technology. Central to our differentiation is a Managed Service model, where advanced technology meets deep human expertise. We don’t just provide tools — we embed ourselves within our clients’ teams, partnering strategically with hands-on execution and relentless attention to detail. This human-led approach, enhanced by AI automation, ensures every campaign is continuously optimized for maximum impact.
At the heart of Newton is the CPCU (Cost Per Converted User) pricing model. While Apple Ads campaigns are billed on a CPT basis, Newton offers an additional CPCU-based service model to align costs more closely with actual conversions.
Newton’s unique CPCU model aligns success directly with client outcomes. Clients pay only for actual users who convert, turning marketing spend into a performance-driven investment rather than a cost centre.
Together, these innovations enable us to equip our clients with foresight and a competitive edge, helping them engineer success in the iOS ecosystem.
At Newton, intelligence means driving growth that’s faster, smarter, and truly scalable — powered by seamless integration of data, AI, and human expertise.
At the core of our platform is Telescope, a unified system that combines Apple Ads and App Store Optimization data to fuel strategic decisions from media buying and keyword selection to creative testing and audience expansion.
But what sets Newton apart is our relentless focus on automation. Leveraging advanced rule-based bid optimization, full-funnel campaign tracking, and machine learning capabilities, our platform continuously optimizes campaigns in real time. This dynamic automation eliminates guesswork, reduces manual intervention, and maximizes budget efficiency.
This powerful synergy of cutting-edge AI and expert human insight allows us to anticipate market shifts, respond instantly to changing conditions, and consistently outperform expectations.
Real impact goes beyond clicks and impressions — it’s about driving meaningful business results. Newton’s holistic platform delivers end-to-end value across the entire iOS growth journey through a powerful framework we call ACE:
By seamlessly integrating these critical growth levers, we turn fragmented efforts into a unified, scalable growth engine.
Leveraging cutting-edge AI automation alongside deep human expertise, Newton continuously optimizes every campaign element to maximize efficiency and scale. Our platform doesn’t just analyse data — it learns and adapts in real time, empowering our clients to stay agile and outperform in a rapidly shifting iOS ecosystem.
We are expanding beyond high-growth markets into some of the world’s most competitive iOS ecosystems — North America, Europe, and beyond — carrying forward the same product-first conviction and performance-driven mindset together.
Becoming an Apple Ads Partner is not an endpoint, but a springboard. It validates the strength of the platform we’ve built — one that seamlessly combines technology, creativity, and intelligence into a unified engine for growth.
Designed for the privacy-first era, built to scale, and focused on outcomes rather than spend, our platform empowers brands to succeed in today’s complex landscape.
The future of app growth with iOS belongs to those who navigate complexity with clarity and scale with precision.
At Newton, that’s the future we’re building. And this is only the beginning.