Newton got its name from the scientist who looked at something as ordinary as a falling apple and uncovered a force governing the entire universe. Gravity had always existed. It simply took the right perspective to recognize the pattern. That instinct inspired Newton, and it's exactly why we named our app intelligence platform Telescope. Today, that vision evolves with The All-New Telescope, a completely reimagined experience that brings every signal shaping your app growth into one intelligent view.
Every day, the App Store generates thousands of signals downloads, keyword movements, impression share, competitor activity, custom product page performance, conversion trends, category shifts, and countless other indicators. Every one of them influences your growth, whether you notice them or not. The opportunity has never been a lack of data. The opportunity has always been having the right instrument to bring it all into focus.
That instrument is The All-New Telescope.
Whether you're exploring placements, impression share, keywords, conversions, custom product pages, or automation, The All-New Telescope doesn't just tell you what's happening, it helps you understand why it's happening and what to do next.
At the heart of Telescope is the Newton Index, a proprietary score that brings together your Apple Ads campaign data and ASO performance into one simple measure.
Available across 7, 15, and 30-day windows, the Newton Index instantly tells you whether your App Store presence is improving, holding steady, or needs attention.
Beneath that single score are the levers that influence it - impression share, placements, keyword coverage, conversion performance, automation health, and more, making it easy to understand exactly what's driving change.
Your Performance Is Only Half the Story
Most marketers spend their time looking inward. The best growth teams understand what's happening around them. This is where The All-New Telescope truly earns its name. Its competitive Intelligence layer reveals category rankings, category share, named competitors, channel mix, and download trends, helping you understand not only where you stand, but why your position is changing.
When a competitor suddenly gains market share, you can investigate what changed.
Did they launch a new custom product page?
Run an In-App Event?
Increase their Apple Ads investment?
Instead of discovering the impact weeks later, Telescope helps you spot those shifts as they happen, so you can respond before they become someone else's advantage.
Visibility That Turns Into Action
The placement, impression share, and keyword views answer one critical question: Where is customer intent appearing, and are you visible when it matters?
Impression Share shows exactly how often your ads appear for every keyword, broken down across brand and non-brand searches, making it easy to identify where you're well protected and where new opportunities exist. The organic keyword layer goes even deeper by highlighting the terms already relevant for your app, signals that influence Apple Ads performance, and reveal where strengthening visibility can have the greatest impact.
The conversion heatmap adds another layer of intelligence, showing performance hour by hour across up to seven custom goal events. From installs and registrations to purchases and subscriptions, you'll know exactly when users are most likely to convert, so every marketing dollar works harder.
From Discovery to Conversion
Once users reach your App Store product page, every creative decision matters. The All-New Telescope benchmarks every custom product page against your default page and other variants, measuring not only conversion performance but also creative quality, messaging clarity, and thematic relevance.
You can also decode how competitors are approaching their creative from the themes and messaging they use to the product experiences they prioritize helping you identify emerging patterns, spot gaps, and realign your own creative strategy before they become category norms.
You'll also discover which In-App Events your competitors are running, which seasonal moments they're capitalizing on, and how your creative strategy compares across the category. Every insight is designed to help you make faster, smarter optimization decisions.
Powered By Niko
Behind The All-New Telescope is Niko, Newton's intelligence engine.
Powered by Niko, Telescope brings together intelligence across your Apple Ads data, ASO, competitive landscapes, market trends, creative performance, automation activity, and first-party growth signals into one intelligent view.
Instead of switching between dashboards, reports, and spreadsheets, you see your entire App Store ecosystem in one place. Niko tracks the actions happening across your campaigns and App Store, analyzes the resulting signals, and turns them into actionable insights giving you the context to understand what changed, why it matters, and what to do next.
If Newton can already manage your campaigns and deliver results, why should you care about everything happening underneath? Because your next growth opportunity is almost always hiding inside the details.
A competitor gains category share.
A keyword suddenly becomes more competitive.
An In-App Event shifts download momentum.
A custom product page begins outperforming every other creative.
The difference between reacting and staying ahead is seeing those changes early enough to act. That's the difference between a dashboard and an instrument. A dashboard tells you what happened. The All-New Telescope helps you see what happens next.
See It for Yourselves
Your next growth opportunity is already hidden inside your App Store performance data. The All-New Telescope brings it into focus. Sign-up for a personalized All-New Telescope demo and experience the biggest evolution of Telescope yet and connect with our App Growth experts to understand what the data is telling you and where your next opportunity lies.