The new tool will strengthen user acquisition through Apple Search Ads for advertisers to engage vernacular audiences
Oct. 18, 2023 - Affle (India) Ltd., today announced that it has released a new product tool for powering multilingual keyword recommendation on its performance-focused Apple Search Ads (ASA) management platform, Newton. The new GenAI tool allows advertisers to reach and engage vernacular audiences who are searching for apps on the iOS App Store in their native languages. Advertisers working with Newton to scale their iOS user acquisition will now be able to access more highly relevant keywords for their app in a specific country and chosen language to acquire vernacular users who don’t always search in English language.
Incorporating an AI-driven multilingual keyword strategy helps advertisers to expand new user base for their iOS apps and gain a competitive edge by maximizing the share of voice among the target audience, particularly users who are in regions with diverse-speakers such as APAC, EMEA, and LATAM. Newton’s multilingual keyword recommendation currently supports 20 languages such as Hindi, Arabic, Turkish, Bahasa, Japanese, and Spanish across 61 countries like Saudi Arabia, UAE, Canada, Mexico.