When Ramadan arrived in the Gulf, something shifted. Homes grew warmer, children dreamed of Eid, and in the quiet moments after Iftar, people turned to their phones with purpose, searching for the things that would make the celebration special. For Centrepoint, this was a moment to show up with care. Partnering with Newton, the brand leveraged smarter Apple Ads and ASO to be present in those high-intent Ramadan moments and turn festive intent into discovery and momentum that lasted well beyond Eid.
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About the Brand
Centrepoint is one of the Middle East’s leading omnichannel retailers, offering fashion, beauty, kidswear, and home products across Saudi Arabia, UAE, Qatar, and Kuwait.
About Newton
Newton is a performance-driven, AI-powered growth lab for iOS. Delivering end-to-end app growth through its advanced unified tech stack and expert Managed Services, built for success on the App Store.
Overview
The Result
3,500+
Orders Generated
32%
Increase in Conversion Rate
360,000+
Impressions across all Apple Ads ad placements
20%
Decrease in Cost per Lead
Winning Ramadan with OpticksAI
- Promoted limited-time Ramadan and Eid offers with festive-first creatives
- Reinforced Centrepoint’s key USPs versus regional and global competitors
- Highlighted top fashion, beauty, and home brands available on Centrepoint
- Drove higher engagement, contributing to 3,500+ orders during the campaign
Market Intelligence & Demand Capture
- Analysed Centrepoint’s Share of Voice using Telescope across shopping verticals like fashion, home decor, and beauty
- Benchmarked Centrepoint’s performance against key competitors at a keyword and impression-share level
- Built a multilingual keyword strategy within Apple Ads using Newton’s Gen AI Multilingual Keyword Tool
- Scaled brand, generic and competitor keyword campaigns
Full-Funnel Activation & Optimisation
- Optimised bids using down-funnel, install-to-purchase insights, scaling high-efficiency keywords and cutting low performers
- Activated ads on Today tab, Search tab, and product pages ad placements along with search results ads, delivering 360,000+ App Store impressions during key Ramadan days
- Launched Ramadan-specific In-App Events to boost conversions, seasonal relevance, and sustained organic visibility during and post-Ramadan
The Newton team empowered Jahez to establish a strong foundation across multiple ad placements, including Search tab and Today tab, on the App Store
Ayush Ambardar
Head of Performance Marketing
"Ramadan is a critical period for Centrepoint, and Newton proved to be a strong partner during this high-stakes window. Their team helped us strengthen our App Store presence with a data-driven approach - combining competitive intelligence, festive-led creatives, and precise campaign optimization. Beyond delivering a significant lift in conversions, the team was collaborative, proactive, and easy to work with throughout the campaign. Their ability to combine deep Apple Ads expertise with thoughtful execution made the entire process seamless and impactful."
