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About the Brand
Almowafir is the GCC's premier coupons and discounts platform, partnering with 1000+ brands. They offer verified, up-to-date savings through their website, app, and browser extension.
About Newton
Newton transforms the iOS app growth strategy with the ACE philosophy: Acquire, Create, and Elevate. The 360° iOS App Growth Platform leverages AI & ML coupled with a team of data-driven performance strategists to drive your app’s success
Overview
To strengthen its presence in a competitive GCC market, Almowafir teamed up with Newton to supercharge its iOS app growth. The focus was clear: elevate visibility, optimize for Arabic search intent, and drive meaningful conversions.
The Result
20%
Increase in number of keywords ranked
*Date Range - 29 March’25 - 03 April’25
37%
Increase in organic conversion rate
*Date Range - 29 March’25 - 03 April’25
60%
Increase in App Downloads*
*Date Range - 29 March’25 - 03 April’25
Maximize Visibility: ASO Keywords
- Used Newton’s Gen AI Multilingual Keyword Recommendation tool to identify high-performing Arabic and English keywords
- Restructured keyword metatags, inserting terms like “shopping” to broaden intent
- Improved rankings for almost 10+ keywords in the top 30, supported by competitor keyword analysis
Drive Engagement: Creative Optimization
- Localized screenshots and captions in Arabic and English
- Highlighted benefits like “verified deals,” “instant savings,” and “easy-to-use” experience
- Used visual elements like brand icons, phone mockups, and callouts to reinforce trust and drive interest
- Creatives aligned with regional user preferences, improving App Store engagement
Boost Conversions: Seasonal In-App Events
- Launched Ramadan-focused in-app event with Dyson coupons.
- Localized event descriptions in Arabic and English for clarity & appeal
- Tapped into seasonal shopping behavior to drive relevance and urgency
- Generated 21 K+ impressions, increasing in-app exploration & conversions
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